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“Not financial advice” is not a compliance concept: Why finfluencer risk starts before the post goes live
BaFin’s recent statement on finfluencers is being read mainly as a warning about advertising, conflicts of interest and consumer protection. Those issues matter. But from a market-abuse perspective, the more interesting question arises one step earlier: What information did the creator receive before publication? That question can fundamentally change the legal analysis. Imagine a crypto project is preparing a major announcement. A creator, ambassador or advisor receives an a
Nina Siedler
Aug 314 min read
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